The WWE has been able to save WrestleMania. With the Rock participating in some way and possibly Stone Cold, sports entertainment's biggest show will probably have a relatively high buy rate.
Why have a relatively high buy rate when a phenomenal one is possible. This possibility will always elude the WWE until it learns how to do two things. The WWE has to learn how to create characters and story lines that us fans care about. The celebrity involvement theme has always been a focus in regards to the marketing of WrestleMania itself and this focus has intensified through the years im afraid. The WWE is a major media and entertainment company and wants to be a power player in show business, but has not produced a legitimate star in years. The only stars in that company are John Cena and Undertaker and that is because these two are characters that the fans emotionally invest in. As a major entertainment entity, the WWE's right of passage so to speak has to be the ability to create characters that turn into stars the level of Cena and Rock consistently and frequently. As a major entertainment entity, storytelling is essential. Some nostalgia act, or appearance by some big celebrity will not bring in the phenomenal buy rate. Try producing must see TV with story lines that resolve themselves at WrestleMania, and watch the buy rate explode! Not that hard.
Randy
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